The perfect post for your blog: tips and techniques
Whenever I speak with clients on the importance of writing blog posts for their businesses, they will be like – I can’t write.
And when I ask why?
Their replies often will be like… whenever I face the computer screen, nothing seems to become. While others on the other hand would say they simply go blank. Not knowing what to do.
The question is – why is it so?
Why do people freeze when it comes to writing…
especially blog posts or articles? Meanwhile, these people when asked to write messages to their friends or loved ones, they’ll just do it without ever thinking of what to write.
The problem is that people think too much when it comes to writing. They think of their grammars, and also the fear of making errors.
You don’t need all that. What you need is the ability to be able to communicate effectively with your target audience.
This is the reason I decided to come up with this article “How to write spellbound blog posts.” So that you too will be able to captivate your readers with powerful and informative content that would “wow” your audience.
To write the perfect post for your blog…
…you need many ingredients: SEO, good writing, quality images, an attractive title, a structure that invites you to read, provide quality, etc. etc. etc. It is not easy, I know, but it can be achieved.
That is why today I bring you the perfect post structure for you to create epic articles. Do you want to know how to do it?
1.) Search For A Successful Topic For Your Blog Post
Before you start writing the perfect blog post, we must choose the topic we want to talk about – if not, you’ve got it wrong.
It has to be a topic that interests your readers and has enough audience for users to search for it on Google – and can as well find you.
It is essential that the topic of your post must be liked by your audience. How do you know? Easy: ask them what they want you to write about, through a mini-article in your blog, in a newsletter, or in a post on your Social Networks.
There is no better way to know than by asking directly.
You can also find very valuable information about the tastes of your audience in the comments they have left in your posts or in your Social Media. Have you already found an idea for your next perfect post?
Another way to find the best topic to write the perfect post is to analyze your competition and see which posts have worked best for them. And make one of the best, of course.
Copying other people’s work does not work, you must write a much better post, adding value. But let’s see, how do you know which posts from your audience have the most impact? Easy peasy japanesy: with BuzzSumo.
Make a list of your competitors…
…insert their url in the search engine and let BuzzSumo show you which articles in their blogs are the most shared.
Create an Excel – download it from the tool and edit it – with the most shared articles and category. Find the best performers and shape the theme of your next post. Easy, right?
Another basic question regarding the subject of your article: you have to study and study until you become an expert.
You don’t just have to know the subject; you have to be the very best. Only then can you explain it to your audience.
So search, read, and watch videos, infographics, research and immerse yourself into the subject as if there were no tomorrow.
My advice for you is to create an editorial calendar with the posts you want to write for a month – at least – so you don’t repeat yourself on topics and have everything better organized.
2.) Take SEO into account
We all know, if our article is not well ranked it will be impossible for your audience to find it in search engines. That is why we must think about SEO when writing the perfect post, yes, always prioritizing readers.
It’s fine to optimize the articles with keywords but, do us the favor, think about who is going to read your message as a human being, so do not create posts that seem written by robots. Think of SEO, but also your reader.
First of all, we will have to choose the best keywords for our post if we want to receive quality organic visits. In this link, you can see our post on how to find the best keywords for your blog, where we explain, step by step, how to do it.
Once we have them, we must insert them throughout our article in the best way for search engines to take them into account. Here are 10 tips to optimize your posts to the fullest, which is sure to help you.
…But let’s review the basic things you have to keep in mind:
- Optimize the title with the main keyword.
- Optimize the URL of the post with the keywords and without “stop words”. It has to be short but rich in content.
- Create internal links to other articles in your blog using keywords in the anchor text.
- Optimize your images with the main keywords and synonyms.
- Add the main keyword and long tail throughout your text, both in headings, captions, etc.
Optimize the Meta description of your post with the keywords. Although it is not a factor that improves the positioning of your blog post, it has to have a hook and invite your readers to click on your post. Do it in less than 156 characters but Google will not show the end of your text.
3.) Create A Title That Hooks
Do you want to write the perfect post? Well, let’s start from the beginning which is the title of your post. It is the title that attracts people to your blog post.
It is the most important part of your piece. You know why? Because it is the title that will also determine how you write your post.
It’s like a road map for you to open a masterpiece. As much as your content is bright, epic, spectacular, if your headline does not encourage reading, it will be lost in the sea of oblivion.
What do you have to do to make your title epic and make your readers want to read your blog post?
- It has to get your reader’s attention.
- It must have a hook and make them want to read you.
- You have to mention the subject.
- You have to let the reader know what you will gain if you read the post.
- You must appeal to the curiosity of the reader.
- Flee from complexity: your titles have to be simple and understandable.
- Be creative: nobody likes boring titles.
- Add your main keyword or Google will ignore you a little.
4.) Add a friendly URL
We have already said it in the SEO section, the URLs are very important so that your post is the most perfect of all. Google takes them a lot into account and users when looking at the results of their SERP searches, too.
That’s why the URL of your post has to be friendly – that is, easy to read and remember for readers – and be very well optimized – for Google to say: I already know what this post is about and I like it, I’m going to position it better -. To meet these two requirements, your URL must:
- Be short, but accurate.
- Explain to the reader, at a glance, what is said in your post.
- Have the main keyword in your post.
- Do not use stop words (with, of, without, for…).
- Use hyphens between words (as-for-example-like this).
- Not have more than 60 characters (or 7 words)
Look, how the URL of this post is. How about it? Does it fulfill the above?
5.) Don’t Forget To Put The Date Of Publication
It seems silly but it is not. Many blogs do not teach the publication date of their posts and this is a mistake.
We need to see when the article was written to know if what is written is current or not. It is not the same to look for the measures of images in Social Networks in an article of 2013 than one of 2016, right? The first will be outdated.
If you update one of your posts to be up to date, say it at the beginning of the post, just below the title, so that readers see that, although the publication date is 2014, the post has been rewritten at the end of 2015, for example.
6.) Your Blog Posts Should Be Easy To Share
It is essential that your article can be shared on Social Networks or via email simply and quickly. That is why you must include social buttons next to the post and at the end of it, just before the comments.
The easier your reader has to share the magnificent post he has read, the more viral he will become, the more readers you will have, the more subscribers for the newsletter, etc. So now you know. Facilitate the virality of your perfect post.
You can also use plugins like Click to Tweet for your readers to tweet parts of your content. This way your post will reach a lot more people and, in addition, you will get more followers on your Twitter. And for sample, a button.
7.) Use a quality header image
Do you not say that food enters our eyes? Well, the posts too. A perfect post is not only composed of text.
This is how we usually read blogs with better design and better images. We like the beautiful, the artistic, what oozes quality. So think about the image you will put in the header because it will make your readers want to read you or not.
In addition, this image is the one that appears in the Social Networks when they share you and in the readers of Feeds (like Feed.ly, you already have us added, right?) So it is very important. It is said.
Quick Tip: use brightly colored images that stand out. When you share – or share – your post on Social Networks, the post will stand out above the others.
8.) Start your blog post with an epic introduction
We start with a powerful and compelling statement (i.e. Paragraph), with the content, with the text of your fantastic post; because, if you want to know how to create the perfect post, you need to know how to write well. And know what to write, and in what order, and how and why. This is known as determining your customer’s journey. We go in parts.
The first lines of your article are essential for your readers to continue reading or not. It is the door to all your wisdom.
With our introduction, we must convince the reader to continue reading and for that, your first words should:
Explain what will be discussed in the post. You must answer all their questions using the 5W and H – what, why, when, where, who & how.
Make it clear to the reader what problem you can solve by reading your article and how it will be done. Call attention to the reader. You need a hook.
Remember that users on the internet do not have time for anything so you should use the inverted pyramid technique in your posts so that, if they stop reading after three paragraphs, they have at least learned what topic you are talking about and have enough information.
Here are some tricks you can use so that your introduction is the best of the best and you can write the perfect blog post:
- Ask a question to generate curiosity and make the reader stop to think.
- Share a personal anecdote to establish a relationship with your reader.
- Tell what led you to write this post.
- Use an analogy or metaphor.
- Start with a story. The storytelling is hitting him, so take advantage of him.
- Name data. 93.4% of people like the data.
9.) Work your post body well
You already have a headline that hooks and an introduction that has made your readers want to know more and more about the chosen topic. Good! We are on the right track.
The ideal way to write the perfect post…
The body of the post is where we are going to write everything we have promised in the previous sections, where we will express all our ideas and give solutions to the questions that our audience asks.
Let’s start, then, with the body of your post, where all your wisdom is.
9.1. Use a subheading and subtitles
As we know, blog readers usually get used to reading in a scanned way, that is, above and without stopping with all paragraphs – is that so, or isn’t it? -.
We jump from point to point, from image to image, from bold to bold … We are like that, we look for what we think is most important and we stop reading the straw.
Therefore, if you want to write the perfect post, you must create subtitles to organize your information and help your readers know what you are saying and where they are looking. This will generate a good user experience giving you a much more comfortable and pleasant reading.
What more could you want?
In addition, the subtitles are perfect to optimize your posts since Google will understand that the words that appear in them are the ones you want to position. The <h1> is usually the title of the post. Use an <h2> as a subheading and all the <h3> you want, as subtitles for each section of your text.
9.2. How to distribute your content
Once you have written your text, you must structure it properly so that your readers do not get bored and read everything. We give you a few tips to make the content of your post perfect. Here they go:
Write short paragraphs.
The long ones scare us; they look like lessons from when we went to school. Create paragraphs of about 6-8 lines at most to make the information more digestible and thus increase the experience of your reader.
We just said it, but we repeat it: divide your content into different sections and use a subtitle for each of them – with the keywords you want to position.
In this way, you will facilitate navigation within your post and your readers can go to the parts that interest them most.
Lists all your allies. Create lists – numbered or dotted, like what we are doing right now – to structure your content and order it in a simple and visual way. Everyone loves lists, we love lists, and we are fans of lists.
Use graphic elements to highlight content…
…such as boxes of another color or different typeface. It will break the monotony of the post and will make your readers not get bored.
The font size is also important for readers since, if they must force their eyes – your font is too small – they will get tired and run away from your blog. The size must be at least 16px.
Do you want to know what size is the typography of your blog? Install the What Font extension and you can see the family, the name of the font, and its size. So much!
9.3. Use bold, italic, and underline to emphasize
It is very important that you use bold, italic, and underlined in your texts to highlight the most important parts, catch the attention of your reader and break the monotony of a plain text.
It is also not necessary to bold 4 sentences in a paragraph or underlines every two words, but use these three effects to identify the elements of the text that are essential and you want the reader to read them yes or yes.
9.4. Add your keywords throughout the text
We have said it in the SEO section, but we repeat it here again. It is essential that you include the keywords for which you want to position yourself within the body of the blog post.
In addition to the title and URL, as we have already seen – so that Google correctly indexes your article and can appear in the SERP when your audience searches for these words.
The keywords and their synonyms must appear in:
- Meta Description
- Internal links
- Content Text
Do not abuse – remember that you are writing for REAL readers, not only for Google Almighty – but you have to put them so that Google knows what we are talking about and can position our perfect post.
9.5. Create internal links to other posts in your blog Post
It is essential that you add links to other articles in your blog related to the theme you write in each of your posts. Why?
- Because you offer extra content and value to your users, giving them more options to delve into a topic,
- Because you make your readers stay longer in your blog and visit more pages, which results in an improvement in SEO,
- Because you distribute link juice throughout your blog and
- Because you make old posts, which have been forgotten, have new visits.
9.6. Link to external pages
Many people think that linking to external pages of a blog is a negative thing because you are making your readers leave.
ERROR! Link to websites or external blogs is a very positive practice for your blog that benefits both your readers and the positioning of your blog. Although they are links to the competition, yes sir.
Google likes blogs that have external links – to websites that are related to what you are talking about, of course – and to users as well, since you are offering added value to your explanation, offering more information on the subject.
9.7. Your images must be extraordinary and well optimized
Your posts must have very visual and high-quality images. They already say it, “a picture is worth a thousand words, and “so you know, add photographs and images that impact your articles to make them more attractive.
If you can’t take the photos yourself – or someone in the company -, you can use images that are royalty-free – creative commons -. Do not take any image you find on Google because many of them are copyrighted and you CANNOT use them.
Here you will find the best 20 image banks where you can download the best images for free. Check them out and start creating a good image base for your articles.
Remember that SEO should also be done in the images to help position your posts and be another source of organic visits – all those people who search Google Images -. We leave you this post where you will find all the steps to optimize your images. How about? Did you already do it?
9.8. Includes multimedia content
You can add videos to your posts to reinforce what you have written. Videos are a great way to:
- Increase the time your readers spend on the blog post.
- Decrease the bounce rate of visits.
- They improve the experience of your users.
Of course, they should be videos that are related to the theme of your post and add value to your readers. A video of cute kittens in an article about the difference between supinator and pronator is not worth it. No. Although kittens are the prettiest thing that exists on the face of the earth. You have to stick to your subject.
10.) Conclude with a call to action
Let’s finish, oh yeah. You have finished writing a perfect post – or almost perfect, that we have nothing left and less – and you have to close it and say goodbye to your audience. Touch the conclusion.
The objective of this last section is to briefly summarize the most important aspects that you have talked about in your post, give your opinion, encourage your readers to take any action and say goodbye to them.
You have to do it with grace, without being abrupt, looking for that “intimate” relationship with your readers and approaching them. Use a phrase, another metaphor or end with a joke.
Anything so that the reader leaves with a good taste and wants to continue reading you in other posts.
It is this conclusion that it is ESSENTIAL that you include a CTA, a call to action, what we call a call to action. That is, tell your reader what to do now.
You can leave a comment, share your post, subscribe to your newsletter, etc. Whatever but makes it clear.
11.) Encourage Your Readers To Leave Comments
A very good way to create a bond with your readers and have them participate in your blog is to leave a question – or more than one – at the end of the blog to be answered in the comments.
Ask a question related to the theme of the post and encourage your audience to answer you. Answer all the comments – don’t be rancid – and keep encouraging by creating debate with your followers.
Google loves blogs that have many comments and your readers too. It is a sign of quality. (Now you know, leave a comment to us that otherwise, we will be fatal)
12.) What has to be the length of your perfect post?
This is a very difficult question to answer since there is no single length. There are some who say that short posts are the most widely read – that’s why users don’t have time – and others that only articles with more than 1,500 words are well-positioned.
What is better? Short or long? Well, it depends. Yes, what tricky answers, but it is so. It depends on your audience, on the chosen topic, on the resources you present … Better a short article that goes straight to the point than a very long post with a lot of straw, don’t you think?
Well, as you have already seen, like long posts – sometimes even too much – because only then can we explain everything we want. In addition, this way we have more indexable content for Google.
13.) How often should we publish?
Once again, there is no right answer. Writing every day does not have to be better than writing once a week, as long as you keep a constant frequency.
It is not the same to write long articles, of those that you spend hours and hours producing because you want to keep PERFECT – like most of us, modesty apart – than to create articles of 300 words.
The frequency of publication will change. You can’t write – if you don’t have an editorial team behind – 10 epic posts in a week, there’s no time or resources, but you can write 5 news a day.
So you should publish based on your articles and your audience, always think of your audience. But I repeat, be constant. If you write once a week, let it be on Mondays – for example – if you write once a month, complete it, if you write every day, publish at the same time, etc. Your readers like routines.
Writing a perfect post is not a simple task – as you might have seen – but it is a work that brings you many rewards to you and your readers, who will be delighted with your article.
Create a work routine and implement all the advice we have given you in each of your articles to make them epic. You will see that it will become easier and faster.
And now, tell us what you think about our post. What other advice can you give to us to write the perfect post? Leave a comment below… I and other readers will love to hear from you.