Do You Want to Learn What Organic Search Is?
Organic search, also known as natural search, corresponds to unpaid search results. Unlike paid search results (pay-per-click advertising), which are carried out through an auction system, organic or natural search results are based on the relevance of the user’s search query, the links and domain authority and other organic classification elements.
It is common to compare the internet with a web: it is a large network of related content. According to the Netcraft Web server survey of January 2018, there are 1,805,260,010 (more than 1.8 billion) of Web sites.
Since a site rarely consists of a single page, the amount of data available is impressive. As of 2008, Google’s search engine had indexed more than one billion Web pages.
Obviously, the Internet did not always record such a large amount of data, but as it began to explode, two questions arose:
- I own a site: how can I find myself?
- I’m looking for information (I have a need): how to find the site that responds?
Two opposing views, a unique solution: the search engine. Today the world of internet research is dominated by 5 engines:
This again reinforces the fact that Google is the market leader, however, it also highlights that the “Others” such as Bing, Baidu and Yahoo, Still have a large audience and it would be silly to simply ignore them). % market share).
It is interesting to note that, although Google has the largest market share of the month per month, it has been slowly declining since August, while Badui’s share slowly increases to 13.28%. Other search engines such as Bing with 7.91%, Yahoo with 3.70% and Yandex with 1.11%. Duckduckgo, Ask and AOL have less than 1% market share.
How a search engine works
The search engine is a tool to find specific resources (Web pages, videos, images …) associated with keywords. The search engine consists of a multitude of automated “robots” whose mission is to navigate the Web to index files.
Its objective is to discover new addresses and new content available to index them in a database. It is this database that is then consulted by Internet users through the search engine.
Relevance of the results
The objective of a search engine is to propose, in response to a specific search, the most relevant result possible.
For this, the search engine uses a complex algorithm (Google’s has more than 200 factors) to determine the order in which the content will be presented to the user.
The first results are the content perceived as the most relevant to satisfy the user’s request.
Everyone wants to take first place
From this hierarchy arose a ruthless and endless battle between different website administrators. Everyone wants to appear in the first results of the investigation and, therefore, bring as many Internet users as possible to their sites. But how? One solution: organic (natural) searches through SEO.
Search Engine Optimization (SEO) is the set of techniques to improve the visibility of a website in the results of a search engine. There are two main categories within SEO:
On-Page SEO (On-Page): These are the internal factors. Practices that intervene directly on the website. It includes the structure of the site, its performance, its content, the implementation of specific files (sitemap.xml, robots.txt), its update frequency, etc.
Off- site SEO : These are the external factors. Practices that occur outside the website, but whose indirect objective is to improve its SEO. We talk about network link strategies (number of links on other sites that point to your site, importance of these sites) and online presence.
Why Optimize Your Site For SEO?
Because you need to be visible on the internet! The habit of using the internet is getting deeper in people around the world.
But also because your presence on the cover of a search engine is essential because 89% of internet users will not visit the second page of results.
Finally, because your competitors already practice it. You must also be competitive on the internet.
The advantages of SEO
SEO is a job that involves a multitude of factors. Therefore, it is long term. Even more today, where the frequency of updating a site and the frequency of publishing new content have become important variables for search engines.
Its main advantage is durability. A clean and well done SEO reinforces the positioning of your site in the long term. With a relevant strategy, your site will gradually increase in results and it will be even more complicated to evict it.
For a relevant strategy, you need to target the keywords that your customers can search. This will capture the qualified traffic.
Invest time in SEO: What are the profits for your business?
The equation is very simple. A good SEO will ensure a good position in the search engine results for specific keywords. You win as follows:
- More traffic for your site.
- An increase in your sales thanks to qualified traffic.
- An increase in your billing.
In the digital age, any website must implement an SEO strategy to be relevant.